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E-commerce

Cramer Tools Israel

Catalog website and a supplier ordering system with real-time inventory sync and seamless integration with Priority ERP

Tech Stack

WORDPRESSBRICKSPRIORITYPHPJSAPI

About This Project

Everything on this catalog is in Hebrew and right-to-left, down to the URL paths, which are written in Hebrew characters rather than transliterated. The client is the official Israeli distributor of Cramer battery-powered gardening and landscaping tools. Products are modeled as structured records rather than page text, each carrying an SKU, an internal code, a model number and the same technical spec fields as the rest of the range, with accessory relationships between items. The catalog is browsable along two axes at once: by function, from mowers and saws to trimmers, blowers and batteries, and by voltage series, 82V and 48V. It runs on WordPress with the Bricks builder. The public side stays informational. There are no prices and no checkout, but there is a knowledge center, a warranty page, a downloadable catalog PDF and a directory of regional dealers. Ordering sits behind a separate distributor login.